Yellow Cab Pizza Taps into Vietnam



MANILA – Yellow Cab Pizza, homegrown pizza concept of the country’s largest casual dining operator, is set to debut in Vietnam.

Max’s Group, Inc. (“MGI”) recently inked a development agreement with Blue Star Food Corporation to establish at least 12 Yellow Cab Pizza stores in Vietnam within five years.

“We are encouraged by the interest and result of our initial foray in Vietnam. This reaffirms the global mainstream appeal of some of our brands. As we prepare to launch Yellow Cab Pizza, we will constantly seek opportunities to broaden our reach within the region,” said Max’s Group President and Chief Executive Officer, Robert F. Trota.

This marks the first development agreement signed by Max’s Group, Inc. for 2017, translating to a total international pipeline of 165 outlets slated to open in the coming years.

“Blue Star Food Corporation vast retail experience and proven track record will anchor this franchising setup. From our end, we shall provide the necessary marketing and operational assistance for this partnership,” Mr. Trota added.

“Vietnam is a fast growing young country. About 60% of the 95 million population is under 35 years old, and the country’s middle class is expected to double to 33 million people by 2020. This young and affluent demographic is leading the change of the F&B industry and a lot of western and casual dining restaurants are flourishing in Vietnam. Pizza is one of the most preferred food offerings, and we believe that Yellow Cab Pizza, with its contemporary and hip look and feel inspired by New York, will appeal to them. We are very excited to partner with Max’s Group, a company that has abdundant experience not only in the Phililppines but also in the international market. We are looking forward to working closely with MGI to bring the best quality pizza experience to Vietnam,” said Nguyen Thanh Nam, Chief Executive Officer of Blue Star Food Corporation.

MGI continues to actively seek reputable franchise partners who share in its vision of building loved brands overseas. Its extensive product line up offers a wide array of concepts suited for different markets. Since 2015, MGI has aggressively grown its offshore business by expanding presence in existing territories and at the same time, penetrating new territories. It relies on a structured international franchising approach backed by a multi-functional support platform to ensure sustainable long-term success.

Yellow Cab Pizza currently operates a network of 150 branches including eight franchised outlets located in Qatar, two in United Arab Emirates, one in Saudi Arabia, two in China, one in Hawaii and one in Singapore. Plans are underway to open flagship stores in Vietnam, Jordan, Kuwait, Bahrain, Egypt and Oman.