Yellow Cab Pizza Expands Presence in China



MANILA – Max’s Group, Inc. (MGI) is set to expand its presence in China through premium New York pizza concept Yellow Cab Pizza.

MGI recently signed another development agreement, this time with Changsha New Yorker Catering Management Co., Ltd., to build at least 10 Yellow Cab Pizza stores in Hunan Province over the next five years. MGI’s initial foray into this market is through Beijing, Tianjin and parts of Hebei Province.

“This is the second franchise contract secured in China within the span of a few months. The strong interest in Yellow Cab Pizza reinforces our vision of growing the brand successfully all over the Chinese region,” said Max’s Group President and CEO, Robert F. Trota.

This marks the third development agreement inked by MGI for 2016, bringing its total international pipeline to 111 stores slated to open in the coming years. MGI has announced plans to establish a network of 200 outlets overseas by 2020.

“We consider Changsha New Yorker Catering Management Co., Ltd. a suitable partner to serve our products in another key area in China. They possess the capabilities and business acumen to operate successfully,” Mr. Trota added.

Changsha New Yorker Catering Management Co., Ltd. was established to primarily engage in the food and beverage business.

“We are very excited about the cooperation with MGI and become the partner of Yellow Cab Pizza. When the first time we get to know Yellow Cab Pizza we are confident that Chinese customers will love it. Yellow Cab Pizza’s brand position is very accurate and owns a well-developed business model, which means a pizza from New York, easy understand food menu, easy recognized yellow and black color, standardized operation procedure, and easy placed online order procedure. We are very confident that Yellow Cab Pizza can quickly expand the market and become the leading pizza brand of China market,” stated Mr. Felix Lee, Director of the Board for Changsha New Yorker Catering Management Co., Ltd..

Yellow Cab currently operates a network of 135 branches including 6 franchised outlets located in Qatar and 1 in UAE.