Yellow Cab Pizza Broadens Footprint in Middle East

MANILA – Max’s Group, Inc. (MGI) is aiming for a chunkier slice of the Middle Eastern pizza segment.

MGI recently sealed a development agreement with Silver Group to establish at least 22 Yellow Cab Pizza stores across three countries namely Kuwait, Bahrain and Oman within 5 years starting in Jan.2017.

“We are pleased with the opportunity to further expand our presence in the GCC (Gulf Cooperation Council) region. Our international business has been scaling up quite aggressively with Yellow Cab Pizza emerging as the most coveted brand. We are optimistic in sustaining this pace as we possess the necessary structure and support systems to fuel overseas growth through franchising,” said Max’s Group President and CEO, Robert F. Trota.

This is the seventh overseas franchise contract forged by MGI for 2016, translating to a total international pipeline of 153 outlets slated to open in the coming years.

“Silver Group pioneered our pizza offerings in this territory. We appreciate their continued trust and for sharing our vision of Yellow Cab Pizza as a global mainstream brand. Together, we are confident of replicating our earlier success in Qatar into surrounding nations,” Mr. Trota added.

“Silver Group greatly values the partnership and mutual success. Therefore, it was one of our great achievements to have an agreement with MGI to operate yellow cab in Kuwait, Bahrain and Oman as we believe on the brand potential in these markets after the achieved results in Qatar. It is our commitment to deliver the best possible customer experience and great quality Pizza in Gulf region.” Said Silver Group CEO, Abdulrahman Al-Kaabi.

Yellow Cab currently operates a network of 138 branches including seven franchised outlets located in Qatar, one in UAE, one in KSA and two stores in China. Plans are underway to open flagship stores in China and Singapore, Hawaii and Jordan.