Poised For Growth



Genuineness, thoughtfulness and delight. These three have been the main ingredients for the recipe of continued success of Max’s Group, Inc. (MGI). With 588 stores across its brands, 35 of which are located across North America, the Middle East, and Southeast Asia, the Company takes pride in the fact that, over the years, its brands have achieved the status of being some of the most iconic restaurant brands in the Philippines.

70 years after the Company started in 1945 with a single branch of Max’s Restaurant in Quezon City, MGI has since established a reputation for business excellence. After successfully building the Max’s brand, the Company kept the momentum going by opening the first Krispy Kreme and Jamba Juice stores in 2006 and 2011, respectively, as MGI was awarded the master franchise license of these two globally loved international food brands.

The Company punctuated its status as one of the major players in the local dining scene when it acquired the Pancake House Group in 2014. The move resulted in MGI expanding its portfolio of brands to a total of 14—namely Max’s Restaurant, Max’s Corner Bakery, Pancake House, Yellow Cab Pizza Co., Krispy Kreme, Jamba Juice, Teriyaki Boy, Dencio’s, Kabisera, Sizzlin’ Steak, Singkit, Le Coeur de France, Maple, and Meranti, the Company’s initial foray into the hospitality industry.

In addition, MGI has also ventured into the shared dining space arena with Burgos Eats and Eco Eats, showcasing the depth of its portfolio and the variety of dining experiences it can share for the local casual dining market.

Starting with 2015 as MGI’s first full year of operations, the group has now set itself on a path to expand its network to 1,000 stores by 2020, 200 of which will be opened overseas. To chronicle the success of the Filipino Company with the most loved brands, this publication tells the first chapter of MGI’s story – how the group has built the organization to be poised for growth.

To download a copy of Max’s Group, Inc.’s 2015 Annual Report, click here.