MGI Brings Max’s Restaurant, Other Brands to Qatar and the UAE

The flavors that Filipinos have come to love from Max’s Group Inc. (MGI) – the most iconic Filipino food company – is further developing its presence in the Middle East.

Over the years, MGI has been expanding its reach to every corner of the Philippines, bringing well-loved brands and their well-known flavors to every region in the nation. This year, as it celebrates the 70th anniversary of Max’s Restaurant, MGI’s flagship restaurant brand, the group is taking its aggressive expansion plans further abroad.

While this is not the first time they are expanding overseas as Max’s Restaurant is already operating in several cities in the USA, Canada and the UAE, MGI’s plan to bring this iconic brand to the other parts of the globe shows the kind of confidence and drive the company has acquired over the years.

MGI, in partnership with Foodmark, a Landmark Group subsidiary and MGI’s official franchisee partner in GCC, brought the “Sarap to the Bones” experience to Al Saad, Qatar by opening the first Max’s Restaurant in the country. This move was welcomed with open arms, particularly by the legions of overseas Filipinos based in the Middle Eastern country. The opening of the Al Saad branch brings Max’s Restaurant’s store network to six in the GCC.

Encouraged by the store’s strong grand opening sales of over $20,000, Foodmark plans on strengthening their expansion efforts by opening one more store each in the UAE and Qatar this year, as well as a couple more in Kuwait and Saudi Arabia next year.

MGI also recently signed development agreements to bring two more of its premier food brands to the UAE.

Tablez Food Company LLC, the F&B division of the highly diversified LuLu Group and MGI’s partner for Pancake House, plans to build at least eight stores in the UAE within the next five years. Pancake House is a homegrown favorite and a pioneer in the pancakes and waffle concept.

Yellow Cab Pizza, a leading player in the local pizza segment, will also be opening its doors soon in the UAE as MGI’s Middle East-based partner Cartoon Fashion Group, aims to build 10 Yellow Cab Pizza stores within the next five years.

MGI aims to have at least 200 international outlets by 2020 across its brands. By bringing some of the company’s most popular dining concepts to other parts of the globe, the group will be able to give the international community a taste of its well-loved restaurants.