Max’s Restaurant Expands Presence in USA



MANILA – Max’s Restaurant, a local household name and proud Filipino tradition, known for its “Sarap to the Bones” fried chicken, is set to further expand its presence in the United States of America.

Max’s Group, Inc. recently signed a development agreement with De Borja Inc. to build at least three Max’s Restaurants in San Diego, California within the next five years.

“We are excited to extend our footprint in North America through our partnership with De Borja Inc., a diversified group with a long track record of business excellence. It is our pleasure to serve the citizens of San Diego including our countrymen based overseas a taste of home,” said Max’s Group President and CEO, Robert F. Trota.

This marks the fifth development agreement inked by MGI for 2015.
“We are happy to seal a new market as we conclude the year,” Mr. Trota added.

De Borja Inc. is family owned and operates multiple businesses in various industries, including restaurants, retail, wholesale, working with the government sector, high schools, colleges, vendors, collaborations, and working overseas. De Borja Inc. has been operating for over 44 years combined and found having a positive, strong family relationship reflects and carries forward to growth and success in business.

"We are honored to be in partnership with Max’s Group, Inc. and ecstatic to spread the standards, tradition and experience set by its founders in San Diego. Our extensive research determined that the people of San Diego have been clamoring for a Max’s Restaurant," stated De Borja Inc. Managing Director Krystle De Borja.

Max’s Restaurant currently operates a network of 171 branches including 19 franchised stores abroad.