Max's Group Reaps 14 Franchise Excellence Awards



Max’s Group Inc. (MGI), the largest homegrown casual dining restaurant operator in the Philippines, won 14 Franchise Excellence Awards from the Philippine Franchise Association (PFA), the elite governing body that recognizes the best-managed companies in the Philippine franchising sector. MGI President and Chief Executive Officer Robert F. Trota was also honored with the prestigious PFA Leadership Award, that identifies the forerunners of instilling world-class standards among franchisees and leaders.

Max’s Restaurant, MGI’s flagship brand, took home the Inclusive Business Model Award; along with honors for two Max’s franchisees – Demetrio Bajet, who received the National Franchisee Award for Large Category and Regional Franchisee Award for North Luzon, and Atty. Diane Garcia, who bagged the Regional Franchisee Award for South Luzon.

MGI’s dynamic and on-the-go New York-style pizza chain, Yellow Cab, dominated the night with a total of four (4) distinguished honors, including the Inclusive Business Model Award, the PricewaterhouseCoopers (PwC) Iconic Filipino Franchise Award, Global Filipino Franchise Award, and Outstanding Filipino Franchise Award.

Further cementing MGI’s innovation and excellence in franchise operations and corporate governance, internationally-renowned brands Krispy Kreme and Jamba Juice, Japanese-inspired chain Teriyaki Boy, and value-friendly steakhouse Sizzlin’ Steak each received the Inclusive Business Model Awards to round up MGI’s overall haul. The latter was especially recognized for its award-winning Good Together Campaign and Food Sharing Project.

”One of the important factors to our success as both flagbearers of local cuisine and valued partners of international food brands are our franchisees,” shares Trota. “It is through our synergic efforts that push us to keep reinventing ways to engage our stakeholders and reach milestones that contribute to the growth of the Philippine franchising industry.”

Bajet and Garcia, MGI franchisees since 2005 and 1999 respectively, commend the company’s support and dedication to nurture local and international franchisees.

“As business partners, we are aligned in the commitment to total services for our customers and in attaining our promise to deliver,” notes Bajet.

“Our relationship with MGI is more than just numbers. It’s an agreement on the goal, its compatibility of our skill sets, and a symphony of each other’s commitment which is to make our franchise a success,” says Garcia. MGI always provides support. This relationship of trust and confidence is what we have with MGI after 20 years of partnership.”

With the ability to understand and provide for its franchising business partners’ needs, MGI continues to be a major player in the Philippine franchising industry.