Max’s Group, Inc. Wins Big at The 2015 Franchise Excellence Awards



Max’s Group Inc. (MGI) further cemented its status as one of the most bankable franchises in the Philippines when it bagged four major awards at the 2015 Franchise Excellence Awards—a platform that recognizes the country’s best-managed companies in the franchising business held recently at the Manila Marriott Grand Ballroom. Max’s Restaurant—the flagship company under MGI—received the PricewaterhouseCoopers (PwC) Iconic Filipino Franchise award, as well as The President’s Award (Food: Large Store Category Hall of Fame)—the highest recognition awarded to local franchise companies that have become benchmarks in overseas expansion. A Max’s Restaurant franchisee from Bataan, Ms. Michelle Alonto, also became the recipient of the National Franchisee Award, a recognition given to successful and excellent franchisees who made key contributions to the local franchise system and to society. Krispy Kreme, MGI’s international doughnut franchise, was also awarded the International Master Franchise (Food: Large Store Category) for solidifying its status as a benchmark in international franchise operations. MGI brands’ wins at the 2015 FEA further strengthen the company’s reputable standing as a major player in the local food industry.

On-hand to receive the PwC award for Max’s Restaurant were (third from left) Max’s Group Inc. (MGI) CFO and Director Dave T. Fuentebella; (fourth from left) MGI President and CEO Robert F. Trota; (fifth from left) MGI Chairperson and Director Sharon T. Fuentebella; and, (sixth from left) MGI Director Jimmy F. Trota. Joining the MGI principals in the photo are (L-R): DTI Undersecretary Zenaida Maglaya; Isla Lipana and Company Chairman Atty. Alex Cabrera, PCCI Honorary Chairman Sergio Ortiz-Luis; and Philippine Franchise Association (PFA) Vice Chairperson Bing Sibal-Limjoco.