Delighting Generations: MGI 2016 Annual Report



Genuineness, thoughtfulness and delight. These are the main ingredients of the recipe for success of Max’s Group, Inc (MGI). From our humble beginnings in the first Max’s Restaurant in Scout Tuason, Quezon City in 1945, the brand is now one of the most iconic establishments in the Philippines with over 160 stores nationwide. It has also introduced its storied heritage to overseas markets with 25 branches across the United States, Canada, United Arab Emirates, Qatar and Kuwait.

The awarding of the master franchise license in the Philippines of international brands, Krispy Kreme and Jamba Juice in 2006 and 2011, respectively, helped MGI create the foundation for its vision of building loved brands.

With the strategic acquisition of the Pancake House Group in 2014, MGI has cemented its position of being a market leader by becoming the country’s largest operator of casual dining restaurants. The inclusion of similarly loved brands such as Pancake House and Yellow Cab Pizza to its portfolio has added depth and dimension to its proposition, helping the Company reach out to a wider range of customers by ensuring that there is a brand relevant to the needs of every one.

In the seven decades of the Company’s existence, every Filipino has had their own story to tell about their favorite Max’s Group brand. From first dates to festive wedding receptions, birthday parties with schoolmates to celebrating company milestones, family meals with the kids to convivial get-togethers, our brands’ equity is as strong as the memories they’ve created. More than the great food and thoughtful service, it’s the bonds forged under our roofs that make our customers our biggest fans.

As we move closer to our target of opening 1,000 stores by 2020, we are enabled to delight more people with every passing year. And with a strong, diverse portfolio of 14 well-loved brands, we stand to create the same stories of delight, just as we’ve done since we first cooked the perfect Sarap-to-the-Bones fried chicken.

To download a copy of Max’s Group, Inc.’s 2016 Annual Report, click here.