Bridging Heritage and Innovation
Max’s Group, Inc. (MGI) has a portfolio of loved and cherished brands that have delighted Filipinos since 1945. Seven decades later, the Company has grown its network to 673 stores, 618 of which are located in the Philippines, and 55 in various markets overseas.
For most restaurateurs, the challenge is to find the secret formula to staying in business for more than a few years. For a Group carrying heritage brands, the task, however, is to keep reinventing itself to make it appealing to new generations of customers, while ensuring that the values and qualities that have made it successful over the years are kept intact.
Embracing change and adapting products and services to meet the ever-evolving customer needs and desires are exactly the opportunities very much welcomed by the leadership team of MGI. It is this spirit of innovation that drives the various members of the Company to explore new ways to make every customer’s visit to any of its brands the most delightful dining experience possible.
In 2017, the Group’s various brands launched initiatives that sought to refresh how they each engage with their customers, all while staying true to their DNA. MGI’s flagship brand, Max’s Restaurant, launched a purely digital film that was the most talked about brand story in the year as the vehicle to introduce its new product. Pancake House used this same foundation as it developed its marketing and operations programs to redefine how it delivered its brand promise. While relatively a young brand, Yellow Cab Pizza Co. dug deep into the stories of its customers to create a campaign that would resonate regardless of age or background. Krispy Kreme partnered with other globally loved consumer brands to create new favorites while maintaining the strength of its core.
As MGI moves closer to achieving its goal of having 1,000 stores by 2020, the Company intends to strengthen further its brands’ equities through constant reinvention and creativity, balanced with a respectful celebration of its history. And with more stories of value, relevance, and delight, Max’s Group stands to truly become the Filipino company with the most loved brands.