Partner With Us

In Building Loved Brands

local franchising

Max’s Group, Inc. is the largest casual dining restaurant company in the Philippines. Its vision is to be the leading Filipino company with brands most loved by 2025.

MGI started with its flagship brand Max’s Restaurant, a humble roadside cafe in the home of its founders. A simple gesture of welcoming American GIs in 1945 with Fried Chicken gave birth to a proud global Filipino institution.

With the goal of delighting its customers, it continually searches for partners who share their passion and vision to consistently serve new customers in new territories fresh, genuine, quality food and a great dining experience in different formats.

5 Easy Steps to Franchise with MGI
Letter of Intent

You can download the template in this website. Include a proposed site location, area development plan, and map.

Application Form

You can get this form upon submission and evaluation of your Letter of Intent. It must be completely filled up for easy processing and evaluation.


MGI will set a meeting to review your application and evaluate your qualifications.


Once you pass the interview, MGI will approve your franchise application including the site.


Upon approval of your franchise application, you will receive a franchise award notice.

Select the brand to download Franchising FAQs
Submit Letter of Intent