Max’s Restaurant is the flagship brand of the company and is one of the leading chained full-service casual dining restaurant brands in the country. For over 70 years, Max’s Restaurant has become synonymous with genuine home-style Filipino food, and has become a favorite venue for countless Filipino celebrations. Truly The House That Fried Chicken Built^TM, the brand has cemented its market leadership position and its relevance as a Filipino brand, one that is capable of building affinity with its customers regardless of demographics through the values and qualities it has been espousing since 1945, and continues to attract customers by being innovative and responsive to the evolving needs of the market.