Max’s Group has been the master franchisee license of the global Krispy Kreme brand since it first landed in Philippine shores in 2007. The brand boasts a storied heritage as an American doughnut and coffee company founded in 1937 in North Carolina, USA and to this day, over 10 years after it first opened its doors in the country, Filipinos and other doughnut-lovers continue to flock to the stores for a hot-off-the-line Original Glazed doughnut especially once the Hot Now light switches on.